Now I’ve got a brand new, updated and expanded edition—featuring the most effective launch strategies that are working right now.

of entrepreneurs in hundreds of different niches and markets to create hugely successful businesses. Many of the launches that have been planned at PLF Live have brought six, seven, and even eight figures in revenue. Since I first released my Product Launch Formula in 2005, I’ve had well over 10,000 people go through this coaching program. And they didn’t stop there – they’ve gone on to create two more businesses… both of them doing multi million dollars in sales.We got detailed and tactical at this “Ask Me Anything” session, focusing on the needle movers that will get you launched. It happens to so many business owners and would-be business owners… They come with an idea for something to sell. If you've seen someone launch online in a big way, they almost surely either learned from Jeff, or they learned from someone who learned from Jeff.

Now this new, updated, and expanded edition adds over 100 pages of new material that covers what’s happening right now in the online business world. It’s a simple premise: show up with an idea for a product or service, and leave with your launch all planned out.It’s all here—a proven strategy, real world examples, and step-by-step instructions—everything you need to create a business you’re crazy about while making an incredible living doing it. Launch is a treasure map into the online business world—a world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. You don’t need more tactics or tools; you need smart strategy, and that’s exactly what Jeff delivers.

Product Launch Formula® is a proven, step-by-step process that shows you how to launch your product or service in precise detail. Whether you’re launching a product, service, course, membership, or pretty much anything — a launch turns ordinary marketing into an event. Whether you’ve already got a business or you’re itching to start one, this is a proven recipe for traction.Every Tuesday, I dive deep into the world of entrepreneurship with cutting-edge conversations with rock-star entrepreneurs, launch legends, as well as some familiar faces. They’ve now turned their business – Niños De Ahora – into a multimillion-dollar business with millions of fans throughout the Spanish-speaking world.