Influence, New and Expanded: The Psychology of Persuasion

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Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

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A couple of those are well-known instances of people having done something that seems to be completely illogical at first. It was first brought to my attention by a colleague a little over a decade ago, and I’m still a little baffled by his decision to lend me his copy. I found myself listening to his strange, slow, over-articulating narration rather than listening to the content. It's hard not to dislike this guy just for his inane bio on the back cover as it is vomit-inducingly cutesy.

I guess I shouldn't be surprised that such a popular book is so loaded with conventional wisdom and random assumptions presented as quasi-scientific. However, unlike the previous Audible performance of the 2006 edition, (which has now disappeared from my Library so I'm not sure what it was actually released as an audiobook) this one is read by the author, which I think could be problematic for most listeners. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. Registered office address: Unit 34 Vulcan House Business Centre, Vulcan Road, Leicester, Leicestershire, LE5 3EF.The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like.

This book has taught me a lot of principles that I will be personally using and also that I now know to avoid and recognize from other people.Another important technique is to first obtain a small commitment, followed by ever-increasing commitments. When asked about an experiment, they will insist that the given technique won't work, but when actually involved in the experiment, will fall for it almost every time.

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