Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

£9.995
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

RRP: £19.99
Price: £9.995
£9.995 FREE Shipping

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Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. There are many books out there about branding and perhaps this one will have escaped your notice as a result. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design.

To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more. Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo.

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One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department. For example, case studies are featured on black pages to help differentiate them from the wider text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.

Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour.In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand. but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses. The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject.



  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
  • Sold by: Fruugo

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