DIRECTIONS Violet Semi-Permanent Hair Colour - 88ml Tub

Product Information

At my last appointment my hairdresser told me about a new strengthening treatment to use on coloured hair. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is representation of the finished colour and is not a guaranteed result. The Bleach London Reincarnation Mask is also amazing and does my hair wonders when left on while soaking in the bath. We have created a super helpful page with all the Do's and Dont's, tips and advice to help ensure you get the best results from your colour.

Before you use La Riche Plum Purple hair dye make sure to read the instructions and perform a patch test.

We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Sizing varies a great deal, not only between manufacturers but also between different styles from the same manufacturer.

If you have highlighted hair then it’s best to use silver shampoos to make it really ashy and/or a white toner to get it as bright and light as possible before colouring. My hair was super soft and glossy so I was really impressed and the whole treatment only added 10 mins extra to my appointment time. If you want a more pastel lilac colour then I usually put about a teaspoon of the purple dye, if you want a more vivid shade you just add more gradually and mix it.

I was initially wanting to do it a soft baby pink but found that a lot of other people had trouble getting the colour out after and it faded to an unpleasant orangey colour. How to use; Shampoo the hair with a pH acid balanced shampoo, Comb Directions into the hair until it emulsifies, i. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). This brand has pledged to be part of PETA’s Beauty Without Bunnies program which means they do not conduct or instruct other companies to conduct animal testing on their products at any stage of the manufacturing process.

This luscious shade of purple hair dye is an absolute purple dream with its offering a darker, serious and sophisticated purple tones.Adding the colour to the bottle of conditioner will save time if you want to keep the colour going for a while as you don’t have to mix it up each time but this means you can’t play around with the shades as much.